Carl Ludwig and Fiona Su, founders of Fibre for Good.

Meet Carl & Fiona

Carl Ludwig and long-time friend Fiona Su established Fibre for Good to address the environmental ravages they saw routinely taking place around the world – all in the name of affordable fashion.

The Fibre for Good story really began with the uttering of a simple 4-word statement:

“This simply isn’t sustainable”.

That’s all Carl could say when he realised that a clothing factory in Bangladesh was going through 2700 litres of water to produce a single t-shirt.

“They were going through 32 million litres of water a week on ONE style alone. I knew something had to be done, so Fiona and I put our heads together to see how we could deliver affordable, quality garments ethically, responsibly and sustainably”

Eventually, their research led them to Organic Natural Colour Cotton (ONCC).

ONCC literally grows in 3 earthy, gender neutral colours. Cultivated organically, it is tenderly picked by hand and converted directly into thread, then cloth. No dyes, bleaches, or chemicals are added at all.

This lack of damaging processing gives ONCC a super soft feel – think cashmere – and it retains a range of natural properties that make it healthier to wear.

Organic Natural Colour Cotton is descended from ancient, unmodified plants

Not all cotton is created equal

The cotton in most commercially made garments is genetically modified to produce higher yields and whiter fibres. Unfortunately, this modification also reduces the natural softness of the cotton.
Commercially produced cloth is subjected to a laundry list of chemicals and, quite literally, swimming pools of water are used in production. Contaminated water often returns to waterways post-production, endangering the health of not only the environment, but all the creatures (including humans) who live in it.
Organically grown cotton products are thankfully becoming more mainstream. Some are even coloured using plant-based dyes. Regardless of how ‘green’ these dyes are, the cloth still needs to be stabilised and made colourfast using bleach and other chemicals.

Organic Natural Colour Cotton is descended from ancient, unmodified plants

Our cotton actually grows in three colours – Sage, Wheat and Natural White

Organic Natural Colour Cotton – why is it better?

Fibre for Good Organic Natural Colour Cotton (ONCC) grows in three naturally occurring colours, so it doesn’t need bleaching or dying or chemicals added to make the fabric colourfast. In fact, ONCC fabric has a tendency to deepen in colour over time.
Mother Nature is entirely responsible for the colours of our cotton. The strength of the cotton colour can be a bit like the vintage of a wine, affected by a range of growing conditions. That’s why our garments may have minor hue shifts and a subtle ‘marle’ look – and why we say that they come in ‘shades’ of Winter White, Sage and Wheat.
Very little water is required to cultivate this drought resistant cotton. The only time water is used during processing is when the fibre is washed after harvest. This equates to a water saving of 80-90% when compared to commercially produced cotton products.
Our cotton is hand-picked and grown from non-modified seeds, descended from plants thousands of years old. For generations, our farmers have saved the seeds from harvested cotton to sow for the next crop. Separated cotton fibre is made directly into thread and cloth.
The super softness of organic natural colour cotton is due to it’s hollow core, which is able to absorb moisture, breathe and protect baby’s skin. Minimal processing of our cotton allows it to retain that softness plus natural hypoallergenic and anti-static properties, making it healthier to wear.
Another advantage of minimal processing and no genetic modification is fibre integrity. With proper care, our products will last well after bub has outgrown them and be in good condition for future siblings!

Organic Natural Colour Cotton is descended from ancient, unmodified plants

Our Farmers

Fibre for Good cotton grows in northern China, within the fertile Hexi Corridor, a string of oases on the northern edge of the Tibetan Plateau. Cotton and other goods from this region have been traded via the ancient ‘Silk Road’ since 200BCE.
The soil here is fertile and the sun is strong, shining up to 14 hours per day. The climate is dry (it hardly ever rains) and water, if needed, is found in ancient aquifers.
Our farmers have been continuously farming here for 13 generations, passing down knowledge and techniques from father to child. They farm regeneratively, using the landscape and their own livestock to manage pests and fertilise the soil.
Cotton crops are rotated with food crops to diversify the make-up of the soil. After it is harvested by hand, the cotton is processed on location where the seeds are separated from the cotton fibre. The farmer keeps the seeds to be used for the next planting and the cotton fibre is taken away to be spun into cotton thread.
Livestock are encouraged to eat the remains of the cotton plants in the field. Anything left over is turned back into the soil – along with the natural fertiliser left behind by the feasting livestock – locking carbon dioxide and other rich nutrients into the soil.
Each year, before our farmers begin to sow, we agree on a price up front for the future crop, and pay them 50% to cover cultivation costs and ensure their family has money to live on. Once the harvest is in, we pay the balance. If the season is poor and the crop is less than expected, there is no penalty. We know that if we look after our farmers, they will look after us.
Although an ONCC crop is nearly three times more expensive per tonne than commercially grown and harvested cotton, the end product is high quality, 100% organic, 100% chemical free and our farmers are happier and healthier – both physically and mentally – than the average commercial cotton farmer.
In time, our hope is that more consumers will endorse products with responsible supply chains, encouraging retailers, manufacturers and growers to think more about striking a sustainable, ethical balance between process and profit.
Paying a few dollars more for a better, healthier, sustainable product today may lead to a better life for exploited souls around the world in the future.

Livestock feed on the remains of cotton plants after harvest